Built to CONNECT. Grown Through INTENTION.

Hi, I’m Paola Ríos.

Part strategist, part storyteller, always intentional. With a background in journalism and a focus on digital marketing, I help lifestyle brands grow online with thoughtful strategy, purposeful design, and words that connect. My work isn’t about chasing trends — it’s about growing with intention and delivering real results.

WHAT DO I DO?

I don’t just curate content — I help brands express who they are, connect with their audience, and drive meaningful growth.

Whether I’m crafting social posts that feel on-brand, writing emails that actually get opened, or optimizing for e-commerce and SEO, I bring both creativity and precision to every touchpoint. I plan, create, write, and track — but never copy and paste.

Each brand I work with gets something personal. No templates. No shortcuts. Just highly critical, hands-on work built to grow what matters.

SERVICES

From strategy to storytelling, I help brands shape a digital voice that not only looks beautiful — but drives results. Whether you're launching, growing, or realigning, I create content with clarity, consistency, and intention.

    • Social media strategy & content creation — planned, written, designed, and tracked to reflect your brand and reach your audience

    • Email marketing & newsletter design — crafted to connect, convert, and keep your community coming back

    • Copywriting & brand messaging — for websites, captions, and campaigns that sound like you

    • Editorial support for blogs & journals — content direction, writing, including SEO-driven formatting and structure

    • Visual content curation — shaping a consistent, elevated digital presence across platforms

    • Product & on-page SEO — optimizing titles, keywords, meta descriptions, and page structure to boost visibility, improve search rankings, and help the right customers find your products

    • Product description writing — clear, on-brand copy that informs, inspires, and drives purchase decisions

    • Catalog & product listing management — organizing collections, updating product details, and making your store easier to navigate, browse, and buy from

✶ Need help with something not listed here?
I often work beyond the bullet points — let’s chat and see what’s possible.

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